How To Apply The ‘Marketing Mix’ In The Online Business World

Marketing Mix History

In 1960 (the year I was born) Jerome McCarthy broke down Neil Borden’s famous phrase into what later became known as the four P’s of marketing:
1. Product
2. Price
3. Place
4. Promotion

At that time it might have taken semesters of study to fully grasp the fundamentals of several different business operations responsible for the ultimate outcome of producing and selling.

History also shows how specialized each business operation has become and how a single operation now contains scores of specialized career fields.

The Four P’s In The New World

Fast forward 50 years and we find entrepreneurs with unique business ideas who are able to outline an entire online marketing funnel during a single consulting session with an internet marketer.

Whether the product is a physical commodity, an idea or a service every aspect of the marketing mix is contained within the ‘Online Business World.’

The product can be comparably priced with similar items found on the internet. It is most certainly promoted and sold online either via E-commerce or contracted service.

Applying The Marketing Mix Online

The breakdown is also quick and easy after a few specific questions are answered regarding the product.
• How popular is the product within a well defined niche? Is the competition doing a good job or have they left enough room to leverage the benefits you intend to highlight?
• Is there any clear representation of what the price point should be? Is there disparity between low cost and high quality?
• Since we’re focused on selling online, is anything similar available offline? Other than convenience, why is the online option more enticing?
• Can this product benefit best from visual, audio, social, viral, casual, comparative or descriptive promotion?

Let’s face it, DRTV (direct response television) is more effective online than on certain allotted time slots on obscure cable channels.
Every imaginable medium ever invented for promotion is part of the online business world and available to anyone with a cell phone.

Where Does Your Business Fit In The Mix?

If you run a local business, a home business or you’re ready to start a business there are many ways to educate yourself and research exactly how to apply the marketing mix to the online business world.

More fortune 50 companies are expanding their businesses by entering the virtual world completely amazed at how fast everything can be implemented. They have the advantage of hiring someone who knows enough about web design or internet marketing to take advantage of the business structure currently in place.

It’s like hiring a tour guide to show you how your business can grow on the internet.

How Climbing a Mountain Can Prepare You for the Business World

Climbing a mountain can be a soul enriching journey. It provides you with the opportunity to reach a main goal, whilst constantly being faced with obstacles. This is why climbing a mountain can prepare you for the business world. This is not a figurative statement. Climbing a mountain could literally be the boost that you need in order to face and conquer the business world.

Working in business can be extremely tough, especially if you have decided to go down the route of becoming an entrepreneur. You constantly have to fight a battle to make it work. Sometimes you will have good days and other days you will struggle to breathe as a result of the pressure. Summiting a mountain can help you to understand how to face these problems head on. During the climb, you will be faced with many obstacles, most of which have been brought about by your own brain.

The actual climb is a simple task. In reality, all that you have to do is walk. However, walking for long hours at a high altitude can begin to play tricks on your mind. You might start to feel as though you cannot push yourself to reach the next camp and that it is too difficult – which is exactly how it can feel in the business world! Just as you think you have everything under control, you lose faith. You need to know how to push yourself through these situations if you ever want to make a success of yourself. Once you have been able to conquer a challenging climb, you will find the strength to push through even the most difficult of tasks.

Here are some aspects that can be utilized in the business world that you will either experience or need to work through while conquering your climb:

  • Preparation: you cannot just climb mountains on a whim. Similarly, you cannot walk into a meeting or set up a business if you are unprepared. You need to have a strong foundation and feel totally ready for what is to come. Having a solid support system will help you through both of these scenarios.
  • Sensibility: you cannot take unnecessary risks in business – and the same can be said on top of a mountain. Sometimes you will have to make decisions on the spur of the moment, but you will still need to have your wits about you. Don’t put yourself in situations that could be detrimental in the long run.
  • Commitment: once you have decided to take on this journey, there is no turning back. You will have to find the strength to continue up the mountain regardless of how tired and stiff you are. In business, you need to commit to what you want to achieve in the long run, never give up and always have an end goal to keep you motivated.
  • Have a good team: sometimes, in life, you need the assistance of a team. This is important in both business and mountaineering. Having the support of a team will help you to push through and keep you safe. You need to know that you can trust the people who you choose to surround yourself with.

Enormous Benefits of Hidden Cameras in the Business World

There are enormous benefits of hidden cameras in the business world…..

Installation of hidden cameras in the business world at various areas on the business premises has grown rapidly. Technical innovations have taken its place and given businesses peace of mind. In today’s’ economic conditions as well as social conditions, business must be able to protect themselves anyway they can.

Hidden cameras set up inside and outside of the work place can give the business owner and its employees the peace of mind needed to do every day accomplishments. It is a great way to deal with surveillance in and around the business environment.

The major purpose of the manufacturers of surveillance hidden cameras was to know the business world requirements and to serve these businesses with the best surveillance technology they can come up with. The benefits of this technology will last for years.

Having surveillance hidden cameras have the benefit of awareness in the workplace. The cameras can give a quick review of the trouble makers in the work place as well as find intruders, reducing theft by employees and customers. Thievery and work force slackers cost businesses billions of dollars every year.

The social conditions of today leads to violence, corruption, bribery, fraud and even hatred. Supervision and cautiousness must be a priority to maintain peace and harmony every where, including the business world.

The well being, progress and the development of businesses is very essential today and as we are equipped with many revolutionary devices such as hidden cameras, we have to protect ourselves against all disturbances or interruptions which may divert our mind out of the unusual routines.

The highlight of the surveillance process is as significant as the security of our possessions. Either it is a public place, an office or our house; we have to take every precautionary measure so that we can protect our selves.

Equipment such as hidden cameras, spy cams, the nanny cams, and the CCTV cameras are the best devices businesses can buy and make use to prevent all the disturbances.

They are available from the tiniest size to the biggest size possible. The tiniest size can be available in the form of a pen, a neck tie and so on and the largest size can be available in the form of the CCTV camera.

The management of all businesses require a quiet and calm atmosphere in their working locations. Hidden cameras can help in fulfilling the job of surveillance without much trouble. Hidden cameras help out to record all the proceedings easily which can be viewed afterward in a VCR set. Every action can be captured with clarity giving businesses and their employees peace of mind.

The Contribution of Serviced Offices in the Business World

A lot of start-up businesses are constantly looking for new innovations that can help them reach the top. They want to be able to put their name out there in the business world to gain profits and visibility. If you are one of the many small to medium enterprises then you can definitely make a great move that will be beneficial for your business. Serviced offices are becoming very popular these days due to their benefits. These types of offices are not only beneficial but they can open a whole new opportunity to you and your future endeavors. Here are some of the many benefits of using serviced offices.

Why You Should Use Serviced Offices?

1. Flexibility

Most business owners have a lot in their mind especially when it comes to their business. This is one of the many reasons why they get so tangled up in paperwork and gets easily irritated if they are bothered. An office lease is one of the many things that they need to think of. If you have so much going on, then it can be easily neglected. Having serviced offices will help you manage your business deals without worrying about the management of the premises. You can also get flexible leases on this type of offices which will help you focus more on managing your business.

2. Less Waiting Time

Most of these serviced offices can get you started within 24 hours of inquiry. You can use the office space without having to wait for long periods of time which can be a disaster to your operations. Time is very important to every single business in the world and waiting around for an office space can bring devastating effects on your business. You don’t have to worry about this hassle with this type of offices. You’ll be able to get on with your business in no time with a reliable serviced office.

3. Expand In No Time

At the event that your business has to move or when you decide that you want to expand, serviced offices can be very flexible to your choice. You’ll be able to give a short notice to the office provider to help you with your business needs. This does not only apply for expansion but also when you need to contract the business. You’ll be able to downgrade the space that you need so that you can allocate your resources to other investments. You’ll be able to manage how the business runs with these one of a kind offices.

There is a whole array of advantages that this type of offices can give to a business entity. It is also important to note that these offices are not only for small or medium enterprises. Even large corporations use serviced offices to help them with their business. It is much more convenient to find an office space without worrying about precious time. These office providers can also help you when it comes to managing your money. You can find the best serviced office that will surely fit the allocated budget in your company.